AI under the hammer
The recent sale of an AI-generated portrait of Alan Turing by Sotheby's raises questions about using AI tools to impact art and tech.
READ MOREEvery aspect of your brand and business is unique.
Your intellectual property, data and the technology you use every day, are some of your most valuable assets. We understand that protecting, and exploiting, them is essential to your success. As experts in both contentious and non-contentious IP, tech and data protection matters, we will provide you with comprehensive advice and expert representation at every stage of your journey. We make sure that you avoid any pitfalls in this complicated area, and set you up for success.
We have particular expertise in media and advising the creative industries and have represented a number of artists, authors, musicians, producers and management companies.
Our team works closely with colleagues across the firm to provide you with the full support you require.
Our areas of expertise include registration, protection and commercialisation of IP rights, drafting and negotiation of commercial contracts, media, clearance and advisory work, protection of confidential information and trade secrets, software development and licensing agreements, cyber incidents, data protection compliance, management of data incidents and freedom of information requests and compliance.
Our expertise
Here are a few of the core areas in which we provide advice and representation:
- Advising on GPDR and data protection compliance
- Providing privacy notices and data protection policies
- Advising on strategy in investigations and fines imposed by the ICO
- Pursuing and defending data breach claims
- Undertaking data protection audits and training
- Advising on sharing data and international transfers of data
- Advising on direct marketing strategies and compliance
- Advising on commercialisation of data and collection and sharing of data for research
- Advising on use of cookies and website and social media tracking
- Providing advice on public access to information and FOI requests
- Advising public authorities on FOI compliance and the Environmental Information Regulations
- Advising on the sale, purchase and licensing of all types of IP rights
- Filing UK trade mark and design rights applications and oppositions
- Advising on branding and image rights
- Advising on distribution and re-seller agreements
- Advising and representing clients in IP disputes and litigation
- Advising on confidentiality agreements and NDAs
- Advising on recording, production and publishing rights and royalty agreements
- Advising on moral rights and re-sale rights
- Providing advice to artists, authors, musicians, producers and management companies
- Providing legal clearance and compliance advice for all media formats
If you have an enquiry which relates specifically to the Creative Industries, please email: becreative@bto.co.uk
Otherwise, contact us.
- Drafting and advising on commercial agreements and tech contracts
- Drafting end user licence and acceptable use agreements
- Drafting software development contracts
- Drafting terms and conditions and service level agreements
- Representing clients in domain name disputes
- Advising on AI and emerging tech
- Advising on management and mitigation of cyber incidents
Why BTO?
Our team provides specialist advice on the full spectrum of intellectual property, technology and data matters and includes Lynn Richmond, a specialist in IP and Paul Motion, a specialist in Data Protection and FOI Law, both of whom are accredited by The Law Society of Scotland.
Whether you need advice on protecting and exploiting your intellectual property, drafting or negotiating a software contract or managing a data incident, our specialist team provides you with pragmatic and solutions driven expertise, tailored to your needs.
Who we work with
We advise clients across a wide range of sectors including:
- creative industries
- food & drink
- leisure & hospitality
- media & entertainment
- manufacturing
- Not for Profit
- technology
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