Your reputation can be damaged in many ways. Whether you have been the subject of damaging online content, social media posts, or other forms of public statement, we can help you take practical steps to protect yourself.

We understand that protection of your reputation is vital.

We can advise on strategy and practical steps to help you remove or address online content, and achieve the publication of a retraction or an apology.

In urgent matters, we work quickly to obtain court orders to protect your rights, prevent the publication of damaging statements or protect your right to free speech. We have our own team of in-house Solicitor Advocates, so no is time wasted in briefing external counsel.

Experienced in advising on and litigating in all areas of defamation and reputation management, we will protect your reputation with pragmatic, discreet advice, and swift, practical action.

How we can help

We work with clients to protect their reputation, whether it be their personal or business reputation, and to manage their brand and address potential threats. Our Services include:

We advise on the exploitation and protection of your image rights and brand, including sponsorship and branding agreements, influencer agreements and promotions, and ensure that no one uses your image without your consent. We regularly work with PR and communications companies to ensure that the image and reputation of our clients is protected.

We work quickly to obtain interdicts from the court to prevent the publication of damaging statements and to oppose interdicts where necessary.

If you are being subjected to harassment, we can advise on the best steps to take to address this behaviour and seek non-harassment orders from the court on your behalf.

We advise on pre-publication issues, to ensure that published content, whether it be marketing material, press releases or books, scripts and other published content does not infringe third party rights or contain actionable statements (clearance and legal reads).

Where you have been subjected to harmful online content, we liaise with internet service providers (ISPs) and third party publishers to take it down and raise court proceedings if required.

We also work with our clients to take down fraudulent websites, prevent cyber squatting, and prevent the use of misleading company names that threaten your company’s reputation.

Why BTO?

Having a number of solicitor advocates in-house allows our team to ensure quick and effective access to remedies in the highest Scottish courts with the widest reach.

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